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Quality Assurance "Down Under": Market Access and Product Differentiation

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  • John D. Lawrence
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    Abstract

    Australia and New Zealand are major beef producing countries and major beef exporters. Unlike the case in the United States, where less than 10 percent of beef is exported, approximately 60 percent of Australia's and 85 percent of New Zealand's beef production is exported. Because of their dependency on a diverse set of export customers, these two countries are developing quality assurance programs that differentiate their beef in the global market and assure individual customers that the product is safe and meets customer needs. The Australian government and beef industry have invested in innovative identification, grading, and quality assurance systems that can be used by processors, producers, and supply chains. New Zealand relies upon individual processors to develop and implement quality assurance programs with their producers and suppliers. Using these innovations, supply chains have been able to distance themselves from the commodity market.

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    File URL: http://www.card.iastate.edu/publications/DBS/PDFFiles/02mbp1.pdf
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    File URL: http://www.card.iastate.edu/publications/synopsis.aspx?id=379
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    Bibliographic Info

    Paper provided by Center for Agricultural and Rural Development (CARD) at Iowa State University in its series Center for Agricultural and Rural Development (CARD) Publications with number 02-mbp1.

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    Date of creation: Apr 2002
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    Handle: RePEc:ias:cpaper:02-mbp1

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    Related research

    Keywords: beef; quality assurance; traceability; value-added.;

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    Cited by:
    1. Hobbs, Jill E., 2003. "Consumer Demand For Traceability," Working Papers 14614, International Agricultural Trade Research Consortium.
    2. Hobbs, Jill E., 2003. "Traceability And Country Of Origin Labelling," Farm Policy Development and Policy Tensions under NAFTA; Proceedings of the 9th Agricultural and Food Policy Systems Information Workshop - 2003 16813, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.
    3. Wasylyniuk, Chad R. & Bessel, Kristan M. & Kerr, William A. & Hobbs, Jill E., 2003. "The Evolving International Trade Regime For Food Safety And Environmental Standards: Potential Opportunities And Constraints For Saskatchewan'S Beef Feedlot Industry," Reports 23937, Estey Centre for Law and Economics in International Trade.

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