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Farmer-Owned Brands?

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Abstract

The paper lays out the economic arguments in favor of the establishment of farmer-owned brands in midwestern agriculture and presents four case studies based on successful efforts in this area in the United States and European Union. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization. The studies show that these brands can be profitable for farmers and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can conflict with antitrust regulations.

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File URL: http://www.card.iastate.edu/publications/DBS/PDFFiles/02bp39.pdf
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File URL: http://www.card.iastate.edu/publications/synopsis.aspx?id=468
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Bibliographic Info

Paper provided by Center for Agricultural and Rural Development (CARD) at Iowa State University in its series Center for Agricultural and Rural Development (CARD) Publications with number 02-bp39.

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Date of creation: Mar 2003
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Handle: RePEc:ias:cpaper:02-bp39

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Related research

Keywords: antitrust; brands; farm profitability; farmer-owned brands; origin control; value-added agriculture.;

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  1. Roxanne Clemens, 2002. "Why Can't Vidalia Onions Be Grown in Iowa? Developing a Branded Agricultural Product," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications 02-mbp3, Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University.
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