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Empirical Studies of Trade Marks: The Existing Economic Literature

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  • Philipp Schautschick

    (Ludwig Maximilians University, Munich; and Munich Center for Innovation and Entrepreneurship at the Max Planck Institute for Intellectual Property and Competition Law)

  • Christine Greenhalgh

    (Oxford Intellectual Property Research Centre and St Peter's College, Oxford)

Abstract

This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance for firm survival, their impact on demand, and firms' incentives to innovate but also to raise rivals' costs. Section 6) covers first endeavours to investigate the interplay between different types of intellectual property rights, while 7) briefly concludes.

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Bibliographic Info

Paper provided by Melbourne Institute of Applied Economic and Social Research, The University of Melbourne in its series Melbourne Institute Working Paper Series with number wp2013n25.

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Length: 53pp
Date of creation: Jul 2013
Date of revision:
Handle: RePEc:iae:iaewps:wp2013n25

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Keywords: Intellectual property; trade marks; empirical studies;

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  1. Paul H. Jensen & Elizabeth Webster, 2009. "Another Look At The Relationship Between Innovation Proxies ," Australian Economic Papers, Wiley Blackwell, vol. 48(3), pages 252-269, 09.
  2. Maria Jose Abud & Carsten Fink & Bronwyn Hall & Christian Helmers, 2013. "The use of intellectual property in Chile," WIPO Economic Research Working Papers 11, World Intellectual Property Organization - Economics and Statistics Division.
  3. William Griffiths & Paul H. Jensen & Elizabeth Webster, 2011. "What Creates Abnormal Profits?," Scottish Journal of Political Economy, Scottish Economic Society, vol. 58(3), pages 323-346, 07.
  4. Zvi Griliches, 1984. "Market Value, R&D, and Patents," NBER Chapters, in: R & D, Patents, and Productivity, pages 249-252 National Bureau of Economic Research, Inc.
  5. Christine Greenhalgh & Mark Rogers, 2012. "Trade Marks and Performance in Services and Manufacturing Firms: Evidence of Schumpeterian Competition through Innovation," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 45(1), pages 50-76, 02.
  6. Cohen, Wesley M & Levinthal, Daniel A, 1989. "Innovation and Learning: The Two Faces of R&D," Economic Journal, Royal Economic Society, vol. 99(397), pages 569-96, September.
  7. Christian Helmers & Mark Rogers, 2010. "Innovation and the Survival of New Firms in the UK," Review of Industrial Organization, Springer, vol. 36(3), pages 227-248, May.
  8. Paul H. Jensen & Elizabeth Webster, 2008. "Labelling Characteristics And Demand For Retail Grocery Products In Australia ," Australian Economic Papers, Wiley Blackwell, vol. 47(2), pages 129-140, 06.
  9. Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
  10. Hipp, Christiane & Grupp, Hariolf, 2005. "Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies," Research Policy, Elsevier, vol. 34(4), pages 517-535, May.
  11. Greenhalgh, Christine & Longland, Mark, 2001. " Intellectual Property in UK Firms: Creating Intangible Assets and Distributing the Benefits via Wages and Jobs," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 63(0), pages 671-96, Special I.
  12. Elizabeth Webster & Paul H. Jensen, 2004. "Patterns of Trademarking Activity in Australia," Melbourne Institute Working Paper Series wp2004n02, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
  13. Sandro Mendonça & Tiago Santos Pereira & Manuel Mira Godinho, 2004. "Trademarks as an Indicator of Innovation and Industrial Change," LEM Papers Series 2004/15, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
  14. Christine Greenhalgh & Mark Longland, 2005. "Running to Stand Still? - The Value of R&D, Patents and Trade Marks in Innovating Manufacturing Firms," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 12(3), pages 307-328.
  15. Christine Greenhalgh & Mark Rogers, 2006. "Intellectual Property Activity by Service Sector and Manufacturing Firms in the UK, 1996-2000," Melbourne Institute Working Paper Series wp2006n03, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
  16. Andrea Mangani, 2007. "Measuring Variety and Quality of Products with Trademarks," International Economic Journal, Taylor & Francis Journals, vol. 21(4), pages 613-631.
  17. Malmberg, Claes, 2005. "Trademarks Statistics as Innovation Indicator? - A Micro Study," CIRCLE Electronic Working Papers 2005/17, Lund University, CIRCLE - Center for Innovation, Research and Competences in the Learning Economy.
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