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Factory-Built Construction and the American Homebuyer: Perceptions and Opportunities


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  • HUD - PD&R
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    Factory-built housing, which includes modular, panelized, and manufactured homes, increasingly allows homebuilders to provide consumers with homes that are less expensive than site-built housing without sacrificing a home’s quality or aesthetic appeal. Yet, such homes represent only 21 percent of housing starts in the United States. This study assesses the consumer’s knowledge and perception of site-built and factory-built housing. This information is useful for identifying what barriers there are to more widespread adoption of these more affordable construction techniques and what education and marketing strategies could be used to overcome any identified barriers.

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    Bibliographic Info

    Paper provided by HUD USER, Economic Development in its series Economic Development Publications with number 39151.

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    Length: 127 pages
    Date of creation: Jun 2007
    Date of revision:
    Handle: RePEc:hud:wpaper:39151

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