Advanced Search
MyIDEAS: Login to save this paper or follow this series

Export intensity and firm performance for family brewers

Contents:

Author Info

  • Houthoofd, Noël

    ()
    (Hogeschool-Universiteit Brussel (HUB))

  • Hendrickx, Jef

    ()
    (Hogeschool-Universiteit Brussel (HUB))

Registered author(s):

    Abstract

    Purpose of the paper. This paper investigates whether product line breadth, innovation and company size can be linked with export performance. The focus is on the relationship between export performance and firm performance, especially for family brewers in Belgium. Research method. A questionnaire was sent to most family brewers in Belgium at the end of 2009 and the beginning of 2010. 22 brewers participated in the survey. The case study of Duvel Moortgat relies heavily on press releases and annual accounts of the firm. Moderated regressions were used to test hypotheses. The case study is exemplary for the issues investigated. Findings. Product line breadth, innovation and firm size are not significantly correlated with export intensity. Export intensity in turn is also not significantly correlated with profits. But export intensity is beneficial for the growth of Belgian breweries. Product line breadth and innovation moderate the export intensity – firm performance relationship. The positive relationship between export intensity and firm performance is higher for high levels of innovation, while innovation in itself harms firm growth. Product line breadth in itself helps firm growth. However, the positive effect of export intensity on firm performance is higher for lower levels of product line breadth. The case of Duvel- Moortgat indicates that an equilibrated growth of sales and profits is possible and that internationalization and exports are an important part of the strategy. Practical implications. The paper shows that a more intensive export orientation is beneficial for the growth of the brewery. The case study of Duvel-Moortgat illustrates that there is no trade off between internal growth and external growth, and that firm performance can keep pace with internationalization.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: https://lirias.hubrussel.be/bitstream/123456789/6212/1/12HRP25.pdf
    Download Restriction: no

    Bibliographic Info

    Paper provided by Hogeschool-Universiteit Brussel, Faculteit Economie en Management in its series Working Papers with number 2012/25.

    as in new window
    Length: 39 page
    Date of creation: May 2012
    Date of revision:
    Handle: RePEc:hub:wpecon:201225

    Contact details of provider:
    Web page: http://research.hubrussel.be
    More information through EDIRC

    Related research

    Keywords: Export performance; export intensity; growth; firm performance; beer brewing industry; Duvel- Moortgat;

    This paper has been announced in the following NEP Reports:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hub:wpecon:201225. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sabine Janssens).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.