Advanced Search
MyIDEAS: Login

To Convert or not to Convert to the Upgraded Version of de-facto Standard Software

Contents:

Author Info

  • Yang, Hee Dong
  • Karon, Christoph
  • Kang, Sora
Registered author(s):

    Abstract

    This work extends the innovation diffusion theory to understand the causal relationship among influential factors on the adoption of the upgraded software. Especially, this study focuses on the de-facto standard software (e.g., Microsoft Office) that competes against its previous versions. This paper makes three unprecedented contributions. First, we re-categorize the eight factors in innovation diffusion theory into Kano’s (1984) three factor framework on customer satis-faction, and develop the causal relationship among these factors. Second, we distinguish two different dependent varia-bles, positive attitude (on behalf of adopting the new version) and negative attitude (for staying put with the old version), and include them together in our research model. Inhibitors and facilitators are well distinguished in our study and their respective causal models are suggested., Our results demonstrate that own experiences through triability and demonstrat-ed results have significant influence on compatibility and ease of use, while social influences caused by visibility and image relate significantly to compatibility, relative advantage, and monetary value. We also find that negative attitude is influence by the lack of compatibility and ease of use, whereas positive attitude is promoted by relative advantage and monetary value.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://hermes-ir.lib.hit-u.ac.jp/rs/bitstream/10086/23259/1/wp2012-2.pdf
    Download Restriction: no

    Bibliographic Info

    Paper provided by Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University in its series CEI Working Paper Series with number 2012-02.

    as in new window
    Length: 21, 13 p.
    Date of creation: Aug 2012
    Date of revision:
    Handle: RePEc:hit:hitcei:2012-02

    Note: August 2012
    Contact details of provider:
    Postal: 2-1 Naka, Kunitachi, Tokyo 186-8603
    Phone: 042-580-8405
    Fax: 042-580-8333
    Email:
    Web page: http://cei.ier.hit-u.ac.jp/
    More information through EDIRC

    Related research

    Keywords: Innovation diffusion theory; de-facto Standard; Kano's three factor model on customer satisfaction;

    This paper has been announced in the following NEP Reports:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Premkumar, G. & Bhattacherjee, Anol, 2008. "Explaining information technology usage: A test of competing models," Omega, Elsevier, vol. 36(1), pages 64-75, February.
    2. Fornell, Claes, 1983. " Issues in the Application of Covariance Structure Analysis: A Comment," Journal of Consumer Research, University of Chicago Press, vol. 9(4), pages 443-48, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hit:hitcei:2012-02. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Reiko Suzuki).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.