To Convert or not to Convert to the Upgraded Version of de-facto Standard Software
AbstractThis work extends the innovation diffusion theory to understand the causal relationship among influential factors on the adoption of the upgraded software. Especially, this study focuses on the de-facto standard software (e.g., Microsoft Office) that competes against its previous versions. This paper makes three unprecedented contributions. First, we re-categorize the eight factors in innovation diffusion theory into Kano’s (1984) three factor framework on customer satis-faction, and develop the causal relationship among these factors. Second, we distinguish two different dependent varia-bles, positive attitude (on behalf of adopting the new version) and negative attitude (for staying put with the old version), and include them together in our research model. Inhibitors and facilitators are well distinguished in our study and their respective causal models are suggested., Our results demonstrate that own experiences through triability and demonstrat-ed results have significant influence on compatibility and ease of use, while social influences caused by visibility and image relate significantly to compatibility, relative advantage, and monetary value. We also find that negative attitude is influence by the lack of compatibility and ease of use, whereas positive attitude is promoted by relative advantage and monetary value.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University in its series CEI Working Paper Series with number 2012-02.
Length: 21, 13 p.
Date of creation: Aug 2012
Date of revision:
Innovation diffusion theory; de-facto Standard; Kano's three factor model on customer satisfaction;
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Fornell, Claes, 1983. " Issues in the Application of Covariance Structure Analysis: A Comment," Journal of Consumer Research, University of Chicago Press, vol. 9(4), pages 443-48, March.
- Premkumar, G. & Bhattacherjee, Anol, 2008. "Explaining information technology usage: A test of competing models," Omega, Elsevier, vol. 36(1), pages 64-75, February.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Reiko Suzuki).
If references are entirely missing, you can add them using this form.