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Risk and Rationalization – The role of affect and cognitive dissonance for sexual risk taking

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  • Mannberg, Andréa

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    (Department of Economics, Umeå University)

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    Abstract

    This paper analyzes the mechanisms underlying excessive sexual risk taking in the presence of HIV. Drawing ideas from psychology on decision-making processes and risk evaluation, a theoretical model interacting affect-induced myopia and cognitive dissonance is developed and analyzed. The results of the theoretical analysis suggest that the effect of rationalization of personal risk depends on the risk of being HIV positive. Although rationalization causes excessive risk taking behavior for individuals with a relatively low lifetime risk, it may prevent fatalism among individuals whose lifetime risk of HIV is perceived as overwhelming.

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    File URL: http://www.econ.umu.se/DownloadAsset.action?contentId=128990&languageId=3&assetKey=ues803
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    Bibliographic Info

    Paper provided by Umeå University, Department of Economics in its series Umeå Economic Studies with number 803.

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    Length: 38 pages
    Date of creation: 21 Apr 2010
    Date of revision:
    Handle: RePEc:hhs:umnees:0803

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    Postal: Department of Economics, Umeå University, S-901 87 Umeå, Sweden
    Phone: 090 - 786 61 42
    Fax: 090 - 77 23 02
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    Web page: http://www.econ.umu.se/
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    Related research

    Keywords: HIV/AIDS; Self-control; Time inconsistency; Dissonance theory; Regret;

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    Cited by:
    1. Mannberg, Andréa, 2012. "Risk and rationalization—The role of affect and cognitive dissonance for sexual risk taking," European Economic Review, Elsevier, vol. 56(6), pages 1325-1337.

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