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Does Easily Accessible Nutritional Labelling Increase Consumption of Healthy Meals away from Home? A Field Experiment Measuring the Impact of a Point-of-Purchase Healthy Symbol on Lunch Sales

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Author Info

  • Thunström, Linda

    ()
    (HUI Research AB)

  • Nordström, Jonas

    ()
    (Department of Economics, Lund University)

Abstract

This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labeled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy labeled meal on the menu. Even if easily accessible and understood, menu labeling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.

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File URL: http://project.nek.lu.se/publications/workpap/papers/WP11_35.pdf
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Bibliographic Info

Paper provided by Lund University, Department of Economics in its series Working Papers with number 2011:35.

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Length: 22 pages
Date of creation: 07 Nov 2011
Date of revision:
Handle: RePEc:hhs:lunewp:2011_035

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Postal: Department of Economics, School of Economics and Management, Lund University, Box 7082, S-220 07 Lund,Sweden
Phone: +46 +46 222 0000
Fax: +46 +46 2224613
Web page: http://www.nek.lu.se/en
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Keywords: Consumer economics; food labelling; experiment; health;

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  1. Rashad, Inas, 2006. "Structural estimation of caloric intake, exercise, smoking, and obesity," The Quarterly Review of Economics and Finance, Elsevier, vol. 46(2), pages 268-283, May.
  2. Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
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Cited by:
  1. Nordström, Jonas & Thunström, Linda, 2013. "The Impact of Price Reductions on Individuals' Choice of Healthy Meals Away from Home," Working Papers 2013:21, Lund University, Department of Economics.

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