Advanced Search
MyIDEAS: Login

A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu

Contents:

Author Info

  • Thunström, Linda

    ()
    (HUI Research AB)

  • Nordström, Jonas

    ()
    (Department of Economics, Lund University)

Abstract

Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.hui.se/MediaBinaryLoader.axd?MediaArchive_FileID=a1eec286-06fb-4610-b5b6-97392877dc6c&FileName=HUIwp74.pdf&MediaArchive_ForceDownload=true
Our checks indicate that this address may not be valid because: 404 Not Found. If this is indeed the case, please notify (Helena Nilsson)
Download Restriction: no

Bibliographic Info

Paper provided by HUI Research in its series HUI Working Papers with number 74.

as in new window
Length: 10 pages
Date of creation: 28 Oct 2012
Date of revision:
Handle: RePEc:hhs:huiwps:0074

Contact details of provider:
Postal: HUI Research, Regeringsgatan 60, 103 29 Stockholm, Sweden
Phone: +46 (0)8 762 72 80
Fax: +46 (0)8 679 76 06
Email:
Web page: http://www.hui.se/
More information through EDIRC

Related research

Keywords: healthy labeled meals; sales; field experiment;

Other versions of this item:

Find related papers by JEL classification:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:hhs:huiwps:0074. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Helena Nilsson).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.