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Paying the Price of Sweetening Your Donation - Evidence from a Natural Field Experiment

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Author Info

  • Alpízar, Francisco

    () (Environment for Development Center for Central America, CATIE, Turrialba, Costa Rica)

  • Martinsson, Peter

    () (Department of Economics, School of Business, Economics and Law, Göteborg University)

Abstract

Using a natural field experiment in a recreational site, a public good almost fully dependent on voluntary donations, we explored the crowding-out effect of gift rewards. First, we investigated whether receiving a map in appreciation of a donation crowded out prosocial behavior and found no significant effect of giving the map. Second, we explored the effect of adding the map to a treatment designed to increase donations. Interestingly, when the gift was combined with our attempt to trigger reputational and self image motives, the probability of donating decreased significantly, compared to the social reference treatment alone.

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Bibliographic Info

Paper provided by University of Gothenburg, Department of Economics in its series Working Papers in Economics with number 460.

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Length: 13 pages
Date of creation: 05 Aug 2010
Date of revision:
Publication status: Published as Alpízar, Francisco and Peter Martinsson, 'Paying the Price of Sweetening Your Donation - Evidence from a Natural Field Experiment' in Economics Letters, 2012, pages 182-185.
Handle: RePEc:hhs:gunwpe:0460

Note: Published in Economics Letters, 2012, Vol 114, pp. 182-185.
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Postal: Department of Economics, School of Business, Economics and Law, University of Gothenburg, Box 640, SE 405 30 GÖTEBORG, Sweden
Phone: 031-773 10 00
Web page: http://www.handels.gu.se/econ/
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Keywords: Crowding-out; donation; natural field experiment; reciprocity;

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References

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  1. Martin, Richard & Randal, John, 2008. "How is donation behaviour affected by the donations of others?," Journal of Economic Behavior & Organization, Elsevier, vol. 67(1), pages 228-238, July.
  2. Ariely, Dan & Bracha, Anat & Meier, Stephan, 2007. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," IZA Discussion Papers 2968, Institute for the Study of Labor (IZA).
  3. Bruno S. Frey & Stephan Meier, 2004. "Social Comparisons and Pro-social Behavior: Testing "Conditional Cooperation" in a Field Experiment," American Economic Review, American Economic Association, vol. 94(5), pages 1717-1722, December.
  4. Alpizar, Francisco & Carlsson, Fredrik & Johansson-Stenman, Olof, 2008. "Anonymity, reciprocity, and conformity: Evidence from voluntary contributions to a national park in Costa Rica," Journal of Public Economics, Elsevier, vol. 92(5-6), pages 1047-1060, June.
  5. Kolm,Serge-Christophe, 2008. "Reciprocity," Cambridge Books, Cambridge University Press, number 9780521882651.
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