Advanced Search
MyIDEAS: Login

A Four-Dimensional Product Innovativeness Typology

Contents:

Author Info

  • Rosenø, Axel

    (Department of Informatics, Copenhagen Business School)

Registered author(s):

    Abstract

    Product innovativeness is a key moderating variable for the study of innovation management (Song & Montoya-Weiss 1998, p. 124). For this reason, some empirical studies of innovation management examine new product processes, critical success factors, and market learning practices for incremental versus discontinuous new product projects (Song & Montoya-Weiss 1998; Atuahene-Gima 1995; Veryzer 1998a; Lynn et al. 1996; O’Connor 1998; Rice et al. 1998). By looking at both these types of new product development projects, empirical observations are likely to be more realistic than those of studies that do not discriminate between more or less innovative projects. Even so, a dualistic view of the matter does not capture the nuances (Green et al.1995)1 of the relationship between product innovativeness and innovation management practices. Hence, there is a need for richer innovativeness typologies that go beyond the dichotomous view and, thereby, lend themselves to a more finegrained study of innovation management practices for different types of new product projects. In fact, various innovativeness typologies exist that include more than two product types. Notably, the typology by Booz, Allen & Hamilton (1982)2 introduces two dimensions: newness to the market and newness to the company, resulting in six products types (with various combinations of high, medium and low newness). An alternative set of typologies differentiates between the product’s technological newness and its market newness, for example Abernathy & Clark’s (1985) typology with four new product types; Leonard-Barton’s (1995) five product types; and Veryzer’s (1998a) four types in a two-by-two matrix. Interestingly, these two meta-perspectives on product innovativeness (i.e. 1. new to the market and/or new to the company and 2. technological and/or market newness) are generally not included within the same typology in extant literature. For example, discussions of the technological and/or market newness of a product, often leave out the question of whether that newness is in the eyes of the industry and market (exogenous newness) or only for the focal firm itself (endogenous newness). More broadly, it can be stated that “…little continuity exists in the new product literature regarding from whose perspective this degree of newness is viewed and what is new (Garcia & Calantone 2002, p. 112).

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6441
    Download Restriction: no

    Bibliographic Info

    Paper provided by Copenhagen Business School, Department of Informatics in its series Working Papers with number 2005-1.

    as in new window
    Length: 86 pages
    Date of creation: 19 Sep 2005
    Date of revision:
    Handle: RePEc:hhs:cbsinf:2005_001

    Contact details of provider:
    Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark
    Phone: +45 3815 3815
    Email:
    Web page: http://www.cbs.dk/departments/inf/
    More information through EDIRC

    Related research

    Keywords: None;

    Find related papers by JEL classification:

    This paper has been announced in the following NEP Reports:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hhs:cbsinf:2005_001. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lars Nondal).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.