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The importance of attractive prices in pricing dynamics

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Author Info
Aalto-Setälä , Ville (Bank of Finland, National Consumer Research Center)
Schindler, Robert (Rutgers University, Camden)
Abstract

Nominal rigidities have an important role in macro models used for the analysis of monetary policy. Re-cently, attractive prices (also known as price points) have often been referred to as one important potential explanation of nominal rigidities. An increased interest on attractive prices as an explanation for price ri-gidities rests on online pricing, in the context of which it has been shown that prices are rigid also on the internet, where physical costs are not important. Our empirical analyses using micro data on consumer prices in Finland indicate that a specific form of attractive prices – 9-ending prices – have a considerable effect on pricing dynamics. The results of the study show that changes to prices with 9 endings are more often decreases than are changes to prices with other endings. Price changes to 9-ending prices are also of smaller size than are changes to other endings.

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Paper provided by Bank of Finland in its series Research Discussion Papers with number 30/2006.

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Length: 32 pages
Date of creation: 30 Nov 2006
Date of revision:
Handle: RePEc:hhs:bofrdp:2006_030

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Postal: Bank of Finland, P.O. Box 160, FI-00101 Helsinki, Finland
Web page: http://www.bof.fi/en/tutkimus
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Related research
Keywords: rigidity; price endings; attractive prices; 9-prices;

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Find related papers by JEL classification:
D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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  2. Niinimäki, Juha-Pekka & Takalo, Tuomas & Kultti, Klaus, 2006. "The role of comparing in financial markets with hidden information," Research Discussion Papers 1/2006, Bank of Finland. [Downloadable!]
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  4. Kilponen, Juha & Ripatti , Antti, 2006. "Labour and product market competition in a small open economy, Simulation results using a DGE model of the Finnish economy," Research Discussion Papers 5/2006, Bank of Finland. [Downloadable!]
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  12. Vanhala, Juuso, 2006. "Labour taxation and shock propagation in a New Keynesian model with search frictions," Research Discussion Papers 12/2006, Bank of Finland. [Downloadable!]
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  16. Lanne , Markku & Vesala , Timo, 2006. "The effect of a transaction tax on exchange rate volatility," Research Discussion Papers 11/2006, Bank of Finland. [Downloadable!]
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  17. Francis, Bill B. & Hasan, Iftekhar & Sun, Xian, 2008. "Financial market integration and the value of global diversification: Evidence for US acquirers in cross-border mergers and acquisitions," Journal of Banking & Finance, Elsevier, vol. 32(8), pages 1522-1540, August. [Downloadable!] (restricted)
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  18. Välimäki , Tuomas, 2006. "Why the marginal MRO rate exceeds the ECB policy rate?," Research Discussion Papers 20/2006, Bank of Finland. [Downloadable!]
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