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Strategy Formation In The Family Business: The Role Of Storytelling

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Author Info

  • Brundin, Ethel

    ()
    (Jönköping International Business School)

  • Kjellander, Björn

    ()
    (Jönköping International Business School)

Abstract

This paper takes an interest in the past, as depicted by family business owners, and how it is reflected in the governance of the firm. The purpose of this paper is to explore how family business owners express and perceive their family business story and the implications for the strategy formation of the firm. Through the storytelling from 20 cases, we conclude that they embrace their past through different degrees of adoption and their promotion or prevention focus. We construct four typologies: strategy formation through reinforcement, renewal, remembrance and rhetoric. The implications of storytelling and these typologies are discussed.

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File URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13826
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Bibliographic Info

Paper provided by Jönköping International Business School in its series JIBS Working Papers with number 2010-1.

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Length: 42 pages
Date of creation: 17 Nov 2010
Date of revision:
Handle: RePEc:hhb:hjacfi:2010_001

Contact details of provider:
Postal: Jönköping International Business School, P.O. Box 1026, SE-551 11 Jönköping, Sweden
Phone: 036-157700
Fax: 036-165069
Web page: http://www.jibs.hj.se/
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Related research

Keywords: Family business history; storytelling; adoption; prevention-promotion; strategy typologies;

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