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Creativity In Entrepreneurship Education

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Author Info
Yar, Daniel () (University College of Borås)
Wennberg, Karl () (Dept. of Business Administration, Stockholm School of Economics)
Berglund, Henrik () (Chalmers University of Technology)

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Abstract

This paper uses social cognitive theory to investigate entrepreneurial intent among participants in graduate entrepreneurship programs. To the best of our knowledge, the paper is the first to investigate the importance of creativity in entrepreneurship education and theoretical models of entrepreneurial intentions. Specifically, we test whether students creative potential is related to their intention to engage in entrepreneurship. Theoretically derived hypotheses are tested using multiple and ordinal regression analyses. We find that high scores on a creativity test and prior entrepreneurial experiences were positively associated with entrepreneurial intentions, whereas perception of risks had a negative influence. Our theoretical predictors of entreprenurial intention received strong support, indicating that creativity should be considered in models of entrepreneurial intentions. Yet, the use of intentions as dependent variable has its know weaknesses in that we might not distinguish between 'dreamers' and 'doers'. The findings indicate that exercises in creativity can be used to raise entrepreneurial intentions of students in entrepreneurship education. Heterogeneity in creative styles among students also points to the problems of a ‘one-size-fits-all’ approach to entrepreneurship education.

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Publisher Info
Paper provided by Stockholm School of Economics in its series Working Paper Series in Business Administration with number 2008:4.

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Length: 27 pages
Date of creation: 01 Jan 2008
Date of revision: 03 Apr 2008
Handle: RePEc:hhb:hastba:2008_004

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Keywords: Entrepreneurship education intentions creativity

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Chen, Chao C. & Greene, Patricia Gene & Crick, Ann, 1998. "Does entrepreneurial self-efficacy distinguish entrepreneurs from managers?," Journal of Business Venturing, Elsevier, vol. 13(4), pages 295-316, July. [Downloadable!] (restricted)
  2. Hills, Gerald E., 1988. "Variations in University entrepreneurship education: An empirical study of an evolving field," Journal of Business Venturing, Elsevier, vol. 3(2), pages 109-122. [Downloadable!] (restricted)
  3. Ward, Thomas B., 2004. "Cognition, creativity, and entrepreneurship," Journal of Business Venturing, Elsevier, vol. 19(2), pages 173-188, March. [Downloadable!] (restricted)
  4. Davidsson, Per, 1991. "Continued entrepreneurship: Ability, need, and opportunity as determinants of small firm growth," Journal of Business Venturing, Elsevier, vol. 6(6), pages 405-429, November. [Downloadable!] (restricted)
  5. Palich, Leslie E. & Ray Bagby, D., 1995. "Using cognitive theory to explain entrepreneurial risk-taking: Challenging conventional wisdom," Journal of Business Venturing, Elsevier, vol. 10(6), pages 425-438, November. [Downloadable!] (restricted)
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