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Where is the Action?

Author

Listed:
  • Andersson, Per

    (Dept. of Business Administration, Stockholm School of Economics)

  • Kjellberg, Hans

    (Dept. of Business Administration, Stockholm School of Economics)

Abstract

Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected from research on exchange relationships in the field of marketing. To analyse how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorisation and analysis are summarised and followed by a set of concluding implications and suggestions for the use of narratives aiming to reconstruct business action in the making.

Suggested Citation

  • Andersson, Per & Kjellberg, Hans, 2002. "Where is the Action?," SSE/EFI Working Paper Series in Business Administration 2002:17, Stockholm School of Economics.
    • Handle: RePEc:hhb:hastba:2002_017
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    Keywords

    Marketing; narrative; plot; marketing methodology; business action; industrial marketing research;
    All these keywords.

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