Where is the Action?
AbstractTaking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected from research on exchange relationships in the field of marketing. To analyse how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorisation and analysis are summarised and followed by a set of concluding implications and suggestions for the use of narratives aiming to reconstruct business action in the making.
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Bibliographic InfoPaper provided by Stockholm School of Economics in its series Working Paper Series in Business Administration with number 2002:17.
Length: 33 pages
Date of creation: 24 Oct 2002
Date of revision:
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Marketing; narrative; plot; marketing methodology; business action; industrial marketing research;
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