Consumers` Punishment and Rewarding Process via Purchasing Behavior
AbstractWhile there have been many studies of the ethical behavior of managers, little research investigated the ethical beliefs and ideologies of consumers. Moreover, even less is known about the relationship between consumer beliefs and ideology and purchasing behavior. The present study investigates the extent to which consumers punish or reward what they perceive as either a firm`s ethical or unethical behavior. The research model was tested on samples of Israeli and Turkish respondents. The results indicate that personel economic benefit, ideology (idealism versus relativism), economic cost to others and locus of control explain consumer reation to ethical, purchasing dilemmas. Cultural differences between the two populations studies also contributed to an understanding of different behavior outcomes.
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Bibliographic InfoPaper provided by Copenhagen Business School, Department of International Economics and Management in its series Working Papers with number 3-2000.
Length: 25 pages
Date of creation: 07 Jun 2000
Date of revision:
Contact details of provider:
Postal: Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark
Phone: +45 3815 2515
Fax: +45 3815 2500
Web page: http://www.cbs.dk/departments/int/
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Ethics; Management; Consumer ideologies; Purchasing behavior; Consumer lobbying;
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