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From Closed to Contestable Markets: Product Differentiation in Indian Durable Consumer Goods Industry

Author

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  • Sanyal, Amal

    (Lincoln University)

  • Patibandla, Murali

    (Department of International Economics and Management, Copenhagen Business School)

Abstract

We examine the most likely strategy of product differentiation by newly entering multinational firms when market reforms begin in a developing economy. We argue that incumbents in a non contestable protected market do not have the usual advantages of an incumbent as in a standard sequential entry model of contestable markets. In this context we use a model of vertical product differentiation to argue that a new entrant will choose a higher quality product and a higher price given the income distribution profile brought in by the market reforms. We test the propositions empirically on the basis of firm level panel data for five Indian durable consumer goods industries.

Suggested Citation

  • Sanyal, Amal & Patibandla, Murali, 1999. "From Closed to Contestable Markets: Product Differentiation in Indian Durable Consumer Goods Industry," Working Papers 9-1999, Copenhagen Business School, Department of International Economics and Management.
    • Handle: RePEc:hhb:cbsint:1999-009
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    File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6563
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    References listed on IDEAS

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    1. Jaskold Gabszewicz, J. & Thisse, J. -F., 1979. "Price competition, quality and income disparities," Journal of Economic Theory, Elsevier, vol. 20(3), pages 340-359, June.
    2. Gabszewicz, Jean Jaskold & Thisse, Jacques-Francois, 1986. "On the Nature of Competition with Differentiated Products," Economic Journal, Royal Economic Society, vol. 96(381), pages 160-172, March.
    3. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    4. Richard Schmalensee, 1978. "Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 305-327, Autumn.
    5. Shaked, Avner & Sutton, John, 1987. "Product Differentiation and Industrial Structure," Journal of Industrial Economics, Wiley Blackwell, vol. 36(2), pages 131-146, December.
    6. Avner Shaked & John Sutton, 1982. "Relaxing Price Competition Through Product Differentiation," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 49(1), pages 3-13.
    7. Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
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    Cited by:

    1. Patibandla, Murali & Phani, B.V., 2001. "Market Reforms and Industrial Productivity: An Explanation," Working Papers 2-2001, Copenhagen Business School, Department of International Economics and Management.
    2. Patibandla, Murali & Petersen, Bent, 2001. "Role of Transnational Corporations in the Evolution of a high-tech Industry: The Case of India’s Software Industry," Working Papers 5-2001, Copenhagen Business School, Department of International Economics and Management.

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