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From Closed to Contestable Markets: Product Differentiation in Indian Durable Consumer Goods Industry

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Author Info

  • Sanyal, Amal

    (Lincoln University)

  • Patibandla, Murali

    (Department of International Economics and Management, Copenhagen Business School)

Abstract

We examine the most likely strategy of product differentiation by newly entering multinational firms when market reforms begin in a developing economy. We argue that incumbents in a non contestable protected market do not have the usual advantages of an incumbent as in a standard sequential entry model of contestable markets. In this context we use a model of vertical product differentiation to argue that a new entrant will choose a higher quality product and a higher price given the income distribution profile brought in by the market reforms. We test the propositions empirically on the basis of firm level panel data for five Indian durable consumer goods industries.

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File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6563
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Bibliographic Info

Paper provided by Copenhagen Business School, Department of International Economics and Management in its series Working Papers with number 9-1999.

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Length: 20 pages
Date of creation: 30 May 1999
Date of revision:
Handle: RePEc:hhb:cbsint:1999-009

Contact details of provider:
Postal: Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark
Phone: +45 3815 2515
Fax: +45 3815 2500
Email:
Web page: http://www.cbs.dk/departments/int/
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Related research

Keywords: product differentation; multinational firms; protected markets; market entry; India;

References

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  1. Shaked, Avner & Sutton, John, 1982. "Relaxing Price Competition through Product Differentiation," Review of Economic Studies, Wiley Blackwell, vol. 49(1), pages 3-13, January.
  2. GABSZEWICZ, Jean J. & THISSE, Jacques-François, . "Price competition, quality and income disparities," CORE Discussion Papers RP -370, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  3. Shaked, Avner & Sutton, John, 1987. "Product Differentiation and Industrial Structure," Journal of Industrial Economics, Wiley Blackwell, vol. 36(2), pages 131-46, December.
  4. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
  5. Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
  6. Richard Schmalensee, 1978. "Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 305-327, Autumn.
  7. GABSZEWICZ, Jean J. & THISSE, Jacques-François, . "On the nature of competition with differentiated products," CORE Discussion Papers RP -685, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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Cited by:
  1. Patibandla, Murali & Petersen, Bent, 2001. "Role of Transnational Corporations in the Evolution of a high-tech Industry: The Case of India’s Software Industry," Working Papers 5-2001, Copenhagen Business School, Department of International Economics and Management.
  2. Patibandla, Murali & Phani, B.V., 2001. "Market Reforms and Industrial Productivity: An Explanation," Working Papers 2-2001, Copenhagen Business School, Department of International Economics and Management.

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