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The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

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  • Wolfgang Maennig

    ()
    (Chair for Economic Policy, University of Hamburg)

  • Marcel Porsche

    ()
    (Chair for Economic Policy, University of Hamburg)

Abstract

One of the most important social effects of the 2006 football World Cup was the feel-good effect. The present contribution is one of the first to deal with the development of a general theory for the management of feel-good effects and systematically analyses the influencing factors taking the 2006 World Cup as an example. Of importance are suitable basic organizational and infrastructure conditions in the realms of security, transport, and ecology. The media activities of public and private sponsors should break away from the traditional narrow focus and classic brand sponsoring in favor of a more socially responsible sponsoring. Sporting success of the home team is important, which may be due in equal measures to the style of play of the team and its demeanor. The creation of generally accessible participation opportunities through free TV in the host country and the setting up of fan festivals can counteract any frustration that might arise from the allocation of ad-mission tickets. Any targeted manipulation of the weather may be considered with due regard to possible ecological implications.

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Bibliographic Info

Paper provided by Chair for Economic Policy, University of Hamburg in its series Working Papers with number 018.

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Length: 33 pages
Date of creation: 2008
Date of revision:
Publication status: Published in Hamburg Contemporary Economic Discussions, Issue 18, 2008
Handle: RePEc:hce:wpaper:018

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Keywords: Feel-good Effect; Sports Economics; World Cup; Mega-Events; Image Effects; Public Viewing;

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References

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  1. Eichhorn, Christoph & Sahm, Marco, 2005. "Billige WM-Tickets dank Sponsoring," Wirtschaftsdienst – Zeitschrift für Wirtschaftspolitik (1998 - 2007), ZBW – German National Library of Economics / Leibniz Information Centre for Economics, ZBW – German National Library of Economics / Leibniz Information Centre for Economics, vol. 85(4), pages 255-257.
  2. Malte Heyne & Wolfgang Maennig & Bernd Suessmuth, 2007. "Mega-Sporting Events as Experience Goods," Working Papers, Chair for Economic Policy, University of Hamburg 005, Chair for Economic Policy, University of Hamburg.
  3. Robert Baade & Victor Matheson, 2000. "Bidding for the Olympics: Fools Gold?," IASE Conference Papers, International Association of Sports Economists 0007, International Association of Sports Economists.
  4. Stefan Szymanski, 2002. "The Economic Impact of the World Cup," World Economics, World Economics, Economic & Financial Publishing, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, World Economics, Economic & Financial Publishing, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 3(1), pages 169-177, January.
  5. Arne Feddersen & Wolfgang Maennig, 2007. "Arenas vs. Multifunctional Stadia – Which Do Spectators Prefer?," Working Papers, Chair for Economic Policy, University of Hamburg 014, Chair for Economic Policy, University of Hamburg.
  6. BK. Johnson & JC. Whitehead, 2000. "Value of public goods from sports stadiums: the CVM approach," Contemporary Economic Policy, Western Economic Association International, Western Economic Association International, vol. 18(1), pages 48-58, 01.
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Cited by:
  1. Falch, Torberg & Fischer, Justina AV, 2010. "Public sector decentralization and school performance: International evidence," MPRA Paper 20331, University Library of Munich, Germany.
  2. Justina A.V. Fischer & Alfonso Sousa-Poza, 2010. "The Impact of Institutions on Firms’ Rejuvenation Policies: Early Retirement with Severance Pay versus Simple Lay-Off. A Cross-European Analysis," Working Papers, Chair for Economic Policy, University of Hamburg 034, Chair for Economic Policy, University of Hamburg.

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