Die Markenstrategie des Deutschen Lotto-Toto-Blocks unter dem Einfluss des Bundesverfassungsgerichts
AbstractSport betting is in Germany, like other public lotteries, strictly regulated as a state monopoly. This state monopoly has been declared as an illegitimate fiscal monopoly by the German Supreme Court (Bundesverfassungsgericht) in March 2006. Following this sentence, a state monopoly in future has to maximize players protection and prevention of pathological gambling to be legally admissible. Marketing and distribution policies must be in line with this general aim. The present paper is the first one in analyzing the marketing strategy of the public Lotto companies and hereby discussing existing goal conflicts with the requirements of the Supreme Court.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät in its series Hannover Economic Papers (HEP) with number dp-408.
Length: 32 pages
Date of creation: Nov 2008
Date of revision:
Glücksspiel; Sportwetten; Markenstrategie; Sportökonomie; staatliche Lotterien; Gambling; sports betting; brand marketing policy; sports economics; state lotteries;
Find related papers by JEL classification:
- L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Rebeggiani, Luca, 2012. "Regulierung des deutschen Sportwettenmarktes in komparativer Perspektive: Glücksspielgesetze in der Europäischen Union," Edition HWWI: Chapters, in: Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen, pages 51-78 Hamburg Institute of International Economics (HWWI).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Heidrich, Christian).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.