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Why are some coalitions more successful than others in setting standards? Empirical evidence from the Blu-ray vs. HD-DVD standard war

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Author Info

  • Zouhaïer M'chirgui

    ()
    (CREM, LAREQUAD - Euromed Management - Euromed Management)

  • Olivier Chanel

    ()
    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - CNRS : UMR6579)

  • Didier Calcei

    ()
    (Groupe ESC Troyes - ESC Troyes - ESC Troyes)

Abstract

Standard-setting coalitions are increasingly composed of rival firms from different sectors and are characterized by simultaneous and/or sequential cooperation and competition among their members. This paper examines why firms choose to belong to two standard-setting coalitions instead of one and what determines the success of a standard coalition. We test empirically for network effect, experience effect, and coopetitive effect in the Blu-ray vs. HD-DVD standard war. We find that the higher the similarity of the members in the coalition, the greater the probability of standard coalition success. Furthermore, relatedness leads to a greater probability of joining both competing coalitions, but at a given degree of knowledge difference, an opposite effect exists.

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File URL: http://halshs.archives-ouvertes.fr/docs/00/54/39/72/PDF/DTGREQAM2010_53.pdf
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Bibliographic Info

Paper provided by HAL in its series Working Papers with number halshs-00543972.

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Date of creation: 07 Dec 2010
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Handle: RePEc:hal:wpaper:halshs-00543972

Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00543972/en/
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Keywords: Blu-ray; HD-DVD; coalition; coopetition; standard war;

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