IDEAS home Printed from https://ideas.repec.org/p/hal/wpaper/hal-00581271.html
   My bibliography  Save this paper

MDD et pouvoir d'achat : un positionnement à revoir ?

Author

Listed:
  • Terence Geffroy

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Didier Chabaud

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie, THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

Abstract

A 20% price gap between national brands and private labels is generally asserted in literature. We show that the evolution of this price gap, in recent years, questioned this assertion. We explain this by a combination of competition and the evolution of French institutional rules. Nevertheless, taking into account the private labels strategy leads us to question the accuracy of global measures of this gap in order to analyze retailing dynamics.

Suggested Citation

  • Terence Geffroy & Didier Chabaud, 2009. "MDD et pouvoir d'achat : un positionnement à revoir ?," Working Papers hal-00581271, HAL.
    • Handle: RePEc:hal:wpaper:hal-00581271
    Note: View the original document on HAL open archive server: https://hal.science/hal-00581271
    as

    Download full text from publisher

    File URL: https://hal.science/hal-00581271/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:wpaper:hal-00581271. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.