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«... Bleue comme une orange » ou l'intrusion du design dans nos assiettes

Author

Listed:
  • Céline Gallen

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Claire Gauzente

    (IEP Rennes - Sciences Po Rennes - Institut d'études politiques de Rennes, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Gaëlle Pantin-Sohier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

This article deals with perception and acceptance of design applied to fruits and vegetables. The aim of this research is to measure the impact of incongruency level of related to color and / or shape on acceptance by consumers. Sensory tests are performed on two products, orange and tomato. The main results show that : 1/ the more the product is incongruent, the more it is perceived as genetically modified and the less it is preferred, 2/ design influences aesthetic preference and worry which themselves influence intention to eat, 3/ color change is perceived as more worrying than shape change.

Suggested Citation

  • Céline Gallen & Claire Gauzente & Gaëlle Pantin-Sohier, 2010. "«... Bleue comme une orange » ou l'intrusion du design dans nos assiettes," Working Papers hal-00547770, HAL.
    • Handle: RePEc:hal:wpaper:hal-00547770
    Note: View the original document on HAL open archive server: https://hal.science/hal-00547770
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    References listed on IDEAS

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    1. Cohen, Joel B & Basu, Kunal, 1987. "Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 455-472, March.
    2. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    3. Campbell, Margaret C & Goodstein, Ronald C, 2001. "The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 439-449, December.
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