Olivier Brunel (IRIS - Equipe de Recherche en marketing - Centre de recherche Magellan de l'IAE - Université Jean Moulin - Lyon III) Céline Gallen (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Université de Nantes : EA4272) Dominique Roux (IRG - Université Paris XXII - Université Paris XXII - Université Paris XII Val de Marne)
Abstract
L'objectif de cet article est de montrer que la contribution d'une expérience de consommation alimentaire à la construction identitaire est conditionnée par l'appropriation du produit. Un éclairage théorique original à partir de la philosophie révèle quatre modes d'appropriation qui, croisés avec une approche séquentielle du pré-achat au post-achat, nous permettent de proposer une grille des opérations appropriatives d'un produit alimentaire validée empiriquement par une analyse de blogs.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Publisher Info
Paper provided by HAL in its series Working Papers with number
hal-00423356_v1.
Length: Date of creation: 2009 Date of revision: Handle: RePEc:hal:wpaper:hal-00423356_v1
Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00423356/en/ Contact details of provider: Web page: http://hal.archives-ouvertes.fr/
For technical questions regarding this item, or to correct its listing, contact: (CCSD).
Related research
Keywords:
This paper has been announced in the following NEP Reports:
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Did you know? Citation analysis on IDEAS includes online papers that are freely accessible and whose text could be automatically analyzed, currently about 210000 papers.