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Fair Trade: In or Out the Market?

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Author Info

  • Sylvaine Poret

    (CECO - Laboratoire d'econometrie de l'école polytechnique - CNRS : UMR7657 - Polytechnique - X)

  • Claire Chambolle

    (CECO - Laboratoire d'econometrie de l'école polytechnique - CNRS : UMR7657 - Polytechnique - X)

Abstract

Cet article s'intéresse à l'évolution du concept de commerce équitable. Nous proposons un modèle simple en vue de donner des arguments théoriques dans le débat sur la vente de produits équitables dans la grande distribution. L'hypothèse principale est que certains consommateurs sont prêts à payer un prix plus élevé pour acheter un produit équitable. Nous mettons en évidence que les produits équitables ont plus de chance d'être dans les rayons des supermarchés si le certificateur du label équitable a pour objectif de maximiser les quantités certifiées plutôt que le prix payé aux producteurs. Nous soulignons également que la variable clé dans le choix du revendeur de vendre ou non des produits équitables n'est pas le pourcentage de consommateurs prêts à payer pour un bien équitable, mais combien ces consommateurs sont prêts à payer pour ce type de produit.

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File URL: http://hal.archives-ouvertes.fr/docs/00/24/30/62/PDF/2007-09-14-1676.pdf
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Bibliographic Info

Paper provided by HAL in its series Working Papers with number hal-00243062.

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Date of creation: 2007
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Handle: RePEc:hal:wpaper:hal-00243062

Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00243062/en/
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Related research

Keywords: Différentiation des produits; Discrimination en prix; Revente;

References

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  1. Fabrizio Adriani & Leonardo Becchetti, 2004. "Fair Trade: A 'Third Generation' Welfare Mechanism to Make Globalisation Sustainable," CEIS Research Paper, Tor Vergata University, CEIS 62, Tor Vergata University, CEIS.
  2. Soberman, David A. & Parker, Philip M., 2004. "Private labels: psychological versioning of typical consumer products," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 22(6), pages 849-861, June.
  3. Giovannucci, Daniele & Koekoek, Freek Jan, 2003. "The State of Sustainable Coffee: A Study of Twelve Major Markets," MPRA Paper 17172, University Library of Munich, Germany.
  4. Giovanni Immordino, 2003. "Fairness, NGO Activism and the Welfare of Less Developed Countries," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy 101, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, revised 09 Dec 2007.
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