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Mobility Choices and Climate Change: Assessing the Effects of Social Norms and Economic Incentives through Discrete Choice Experiments

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  • Charles Raux

    (LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique)

  • Amandine Chevalier

    (LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique)

  • Emmanuel Bougna

    (LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique)

  • Denis Hilton

    (UT - Université de Toulouse)

Abstract

The potential of psychological and fiscal incentives in motivating environmentally responsible behavior in a context of long distance leisure travel is explored thanks to a series of controlled experiments on 900 participants. Framing effects like information on CO2 emissions, injunctive and descriptive norms, in combination with fiscal incentives such as a carbon tax, a bonus-malus or a carbon trading scheme are tested. Providing CO2 information on emissions is highly effective and the injunctive norm reinforces this effect in the case of air and train. A quota scheme reinforces the injunctive norm effect in the case of these two modes. More strikingly, the amount of the financial sanction or reward has no effect on the probability of using the various travel modes, unlike the presence of the fiscal framing itself. These results reinforce the case for using psychologically framing effects, in association or not with fiscal instruments, in promoting effective pro-environmental behavior in transport choices.

Suggested Citation

  • Charles Raux & Amandine Chevalier & Emmanuel Bougna & Denis Hilton, 2015. "Mobility Choices and Climate Change: Assessing the Effects of Social Norms and Economic Incentives through Discrete Choice Experiments," Post-Print halshs-01158088, HAL.
    • Handle: RePEc:hal:journl:halshs-01158088
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01158088
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    References listed on IDEAS

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    Cited by:

    1. Marek, Ewelina & Raux, Charles & Engelmann, Dirk, 2018. "Personal carbon allowances: Can a budget label do the trick?," Transport Policy, Elsevier, vol. 69(C), pages 170-178.

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    Keywords

    transport CO2 emissions; individual choices; psychological incentives; fiscal incentives; discrete choice experiments;
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