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Assortments and local competition in retailing

Author

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  • M. Calciu

    (UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • Sylvain Willart

    (UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

We study the impact of local competition on assortments' attractiveness. The first aim of our paper is to provide a simple and reproducible way to delineate a store trading area using widely available census data. The second aim is to develop a model of retail sales that takes into account competition intensity as well as assortment composition factors (namely price level and variety). We use spatial econometrics techniques (SAR model) in order to account for proximity between stores.

Suggested Citation

  • M. Calciu & Sylvain Willart, 2011. "Assortments and local competition in retailing," Post-Print halshs-00784015, HAL.
    • Handle: RePEc:hal:journl:halshs-00784015
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00784015
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    References listed on IDEAS

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    1. David L. Huff, 1966. "A Programmed Solution for Approximating an Optimum Retail Location," Land Economics, University of Wisconsin Press, vol. 42(3), pages 293-303.
    2. CAMPO, Katia & GIJSBRECHTS, Els & GOOSSENS, T. & VERHETSEL, Ann, "undated". "The impact of location-specific factors on attractiveness and performance of product categories," Working Papers 1999012, University of Antwerp, Faculty of Business and Economics.
    3. Stephen J. Hoch & Eric T. Bradlow & Brian Wansink, 1999. "The Variety of an Assortment," Marketing Science, INFORMS, vol. 18(4), pages 527-546.
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