Sustainable Tourism and the emergence of new Environmental Norms
AbstractSince 1990s environmental protection and awareness became major issues. Consumers are more and more aware of environmental issues and conscious of existing pollution caused by mass tourism. Consequently a new segment of demand desiring sustainable tourism products have appeared, enhancing service providers to offer this type of products. This paper analyzes the evolution of service provider's offer adapting to demand preferences modification. Using a theoretical framework, it explains how environmental quality standards can become general norms in tourism industry. By analyzing a case of monopoly and duopoly, it considers different possible frameworks and strategic choices that may be implemented by the incumbent. Though, it explains the role of industry in the emergence of the new environmental norms.
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Bibliographic InfoPaper provided by HAL in its series Post-Print with number halshs-00726127.
Date of creation: 07 Jun 2012
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Publication status: Published - Presented, 29èmes Journées de Microéconomie Appliquée (JMA), 2012, Brest, France
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Economics of Tourism; tourism products' distribution; sustainable tourism; branding policies; environmental norms.;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-09-03 (All new papers)
- NEP-ENV-2012-09-03 (Environmental Economics)
- NEP-HME-2012-09-03 (Heterodox Microeconomics)
- NEP-MKT-2012-09-03 (Marketing)
- NEP-RES-2012-09-03 (Resource Economics)
- NEP-TUR-2012-09-03 (Tourism Economics)
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- Malgorzata Ogonowska & Dominique Torre, 2013. "Residents' Influence on the Adoption of Environmental Norms in Tourism," GREDEG Working Papers 2013-17, Groupe de REcherche en Droit, Économie, Gestion (GREDEG CNRS), University of Nice Sophia Antipolis.
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