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La confiance entre les partenaires de l'échange, au-delà des labels

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  • Danièle Benezech

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

La description des évolutions observées en matière d'économie agro-agri-alimentaire dans la dernière décennie conduit en général à l'identification d'un double mouvement, à savoir l'apparition progressive d'une " économie de la qualité " (Allaire et Boyer, 1995 ; Allaire, 2002) et l'émergence récente d'une consommation " engagée " défendant des valeurs éthiques, en opposition avec le fonctionnement marchand standard (Chessel et Cochoy, 2004 ; Micheletti, 2004 ; Le Velly, 2006). La vente directe et les interactions directes entre producteur et consommateur qu'elle suppose devient interprétable en terme de réseau local d'échange. Ces réseaux locaux servent d'alternative au marché et permettant un nouveau mode d'organisation des territoires et des filières ( Selfa et Qazi, 2005). Ils définissent des espaces d'échanges socio-économiques en réponse à la globalisation du capitalisme et au caractère anonyme des échanges que cette globalisation induit (Pacione, 1997). Suivant en cela l'argument de Battershill et Gilg (1998), selon lequel " there is two basic types of quality valorisation : labelling and direct selling ", il nous apparaît intéressant de revenir sur certaines des notions implicites à la théorie des conventions, en particulier celles de la confiance et de l'incertitude, pour voir dans quelle mesure la labellisation et la vente directe sont deux procédures qui s'opposent ou se complètent.

Suggested Citation

  • Danièle Benezech, 2011. "La confiance entre les partenaires de l'échange, au-delà des labels," Post-Print halshs-00592488, HAL.
    • Handle: RePEc:hal:journl:halshs-00592488
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00592488
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    2. Praly, Cécile & Chazoule, Carole, 2013. "Les circuits de proximité en fruits, une économie de la variabilité complémentaire de l’expédition," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 94(01), pages 39-64, March.

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