Advanced Search
MyIDEAS: Login to save this paper or follow this series

Construction Du Systeme De Suivi Des Performances D'Un Programme De Fidelisation


Author Info

  • Blandine Madinier

    (LRSGUN - Université de Nantes)

Registered author(s):


    Le suivi des performances passe par une analyse de la valeur perçue par le client et des coûts générés. L'analyse par processus et par activités peut constituer un cadre méthodologique intéressant pour construire un outil d'instrumentation de l'arbitrage coût - valeur. Cette problématique est étudiée à travers l'étude empirique du programme de fidélisation d'une compagnie aérienne.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: no

    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number halshs-00587479.

    as in new window
    Date of creation: May 2000
    Date of revision:
    Publication status: Published - Presented, 21ÈME CONGRES DE L'AFC, 2000, France
    Handle: RePEc:hal:journl:halshs-00587479

    Note: View the original document on HAL open archive server:
    Contact details of provider:
    Web page:

    Related research

    Keywords: construction du système de suivi; performance d'un programme de fidelisation;


    No references listed on IDEAS
    You can help add them by filling out this form.



    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00587479. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.