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Les déterminants de la performance des rayons fruits et légumes : l'importance du management de la dégradation de la qualité des produits et de la présentation

Author

Listed:
  • Florent Saucede

    (UPVM - Université Paul-Valéry - Montpellier 3, UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Jean Marie Codron

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Hervé Fenneteau

    (CR2M. Centre de recherche sur le management et les marchés - UM1 - Université Montpellier 1)

Abstract

It remains unclear how specific is the fresh produce department marketing and how high is its impact on sales. Using the case study method, we provide a new analysis of the factors influencing the performance of the department. We highlight the crucial role of department well-keeping, shrinkage control, internal logistics and procurement. Findings invite to a further analysis of team management practices, performance criteria selection, and the buying role of a department manager.

Suggested Citation

  • Florent Saucede & Jean Marie Codron & Hervé Fenneteau, 2011. "Les déterminants de la performance des rayons fruits et légumes : l'importance du management de la dégradation de la qualité des produits et de la présentation," Post-Print hal-01506045, HAL.
    • Handle: RePEc:hal:journl:hal-01506045
    as

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