Nonprofit Roles in For-profit Firms: The Institutionalization of Corporate Philanthropy in France
AbstractIn this research project we aim to understand the role of institutional entrepreneurship across multiple levels - field, organization, and micro levels - in the institutionalization of a new professional role within organizations. Specifically, we study the rise of the "corporate philanthropy manager," a position inspired by nonprofit values and goals which developed within large French corporations during the period 1979 to 2011. The process of creating, maintaining and legitimizing this new role - philanthropy as a new business function - is the central focus of our study, and we explore how elements of the nonprofit and for-profit worlds came together in this new role, as well as the role of various actors across multiple levels in influencing this combination.
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Date of creation: Nov 2013
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Corporate Philanthropy ; Institutional Change ; Institutional Entrepreneurship ; Institutional Work ; Professions;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-12-15 (All new papers)
- NEP-CSE-2013-12-15 (Economics of Strategic Management)
- NEP-HIS-2013-12-15 (Business, Economic & Financial History)
- NEP-HME-2013-12-15 (Heterodox Microeconomics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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