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Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire

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Author Info

  • Sana Saidi

    ()
    (CRM - Centre de Recherche en Management - IAE de Toulouse - Université Toulouse I Capitole - CNRS : EAC5032)

  • Mohamed Sellami

    ()
    (OCRE - EDC Paris)

Registered author(s):

    Abstract

    Cette étude confirme l'existence des communications publicitaires menées par les cabinets d'audit et d'expertise comptable en France. Les résultats de l'étude exploratoire révèlent que les cabinets français mènent ces communications dans les milieux politico-institutionnels (instances professionnelles, instances syndicales et instances de normalisation) et les milieux socioculturels (universités, écoles de commerce, associations, fondations, institutions culturelles, etc.).

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    File URL: http://hal.archives-ouvertes.fr/docs/00/65/05/69/PDF/Saidi_Sellami.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00650569.

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    Date of creation: 2011
    Date of revision:
    Publication status: Published - Presented, Comptabilités, économie et société, 2011, Montpellier, France
    Handle: RePEc:hal:journl:hal-00650569

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00650569/en/
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: communications publicitaires ; milieu politico-institutionnel ; milieu socioculturel;

    This paper has been announced in the following NEP Reports:

    References

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    1. Burlaud, Alain & Colasse, Bernard, 2010. "Normalisation comptable internationale : le retour du politique ?," Economics Papers from University Paris Dauphine 123456789/8901, Paris Dauphine University.
    2. I. De Beelde & N. Gonthier-Besacier & A. Mikol, 2006. "The Introduction Of The Anglo-American Audit Firms In France," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/392, Ghent University, Faculty of Economics and Business Administration.
    3. Jean-Luc Rossignol & Michèle Saboly, 2010. "La profession comptable libérale française à la recherche de l'unité : tentatives et échecs au 20ème siècle," Post-Print halshs-00465996, HAL.
    4. Alain Burlaud & Bernard Colasse, 2010. "Normalisation comptable internationale : le retour du politique ?," Post-Print hal-00481562, HAL.
    5. Samuel Mercier & Jean-Pascal Gond, 2005. "La théorie des parties prenantes," Working Papers CREGO 1050502, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
    6. McEnroe, John E. & Nikolai, Loren A., 1983. "Voting patterns of big eight representatives in setting accounting and auditing standards," Journal of Business Research, Elsevier, vol. 11(1), pages 77-89, March.
    7. Burlaud, Alain & Colasse, Bernard, 2010. "Normalisation comptable internationale : le retour du politique ?," Economics Papers from University Paris Dauphine 123456789/4417, Paris Dauphine University.
    8. ,, 2005. "African Development Report 2005: Public Sector Management in Africa," OUP Catalogue, Oxford University Press, number 9780199280841.
    9. Ignace De Beedle & Nathalie Gonthier-Besacier & Alain Mikol, 2003. "Le développement des grands cabinets anglo-saxons d'audit en France," Post-Print halshs-00582758, HAL.
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