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Les consommateurs qui gardent des objets alors qu'ils n'en n'ont plus l'utilité

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  • Valérie Guillard

    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine)

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    Abstract

    Les consommateurs qui gardent des objets alors qu'ils n'en ont plus l'utilité Cet article s'intéresse aux consommateurs qui gardent des objets alors qu'ils n'en ont plus l'utilité. Deux raisons expliquent leur comportement : 1) des raisons matérielles (ils ont de la place et ne se posent pas la question de s'en débarrasser ; ils ne savent pas ce qu'ils peuvent en faire ou méconnaissent le recours à certaines solutions ; ils se voient refuser leurs objets par les associations ; ils veulent uniquement garder une " partie " de l'objet ce qui nécessite de lourdes manipulations) et 2) des raisons psychologiques (ils sont attachés aux objets ; ils craignent d'en avoir besoin un jour ou encore ils se sentent coupables de s'en séparer) qui se manifestent concrètement par la " flemme " de faire du tri ou par de vaines tentatives à s'en séparer. Les implications managériales qui découlent de ce comportement sont envisagées. Mots-clés : comportement du consommateur, relations aux objets, recyclage, garder.

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    Paper provided by HAL in its series Post-Print with number hal-00650227.

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    Date of creation: Apr 2011
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    Publication status: Published, Décisions Marketing, 2011, 57-65
    Handle: RePEc:hal:journl:hal-00650227

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    1. Richins, Marsha L, 1994. " Valuing Things: The Public and Private Meanings of Possessions," Journal of Consumer Research, University of Chicago Press, vol. 21(3), pages 504-21, December.
    2. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. " The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 1-38, June.
    3. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 139-68, September.
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