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L'Économie de l'attention : Entre protection des ressources cognitives et extraction de la valeur

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Author Info

  • Emmanuel Kessous

    ()
    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

  • Kevin Mellet

    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

  • Moustafa Zouinar

    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

Abstract

Cet article propose un tour d'horizon du concept d'économie de l'attention. Dans un premier temps, il présente les principaux modèles théoriques qui explorent les mécanismes d'allocation d'une économie dans laquelle l'attention constitue la ressource rare. Différents attracteurs de l'attention sont mis en avant selon les auteurs : la reconnaissance, la pertinence, le style et la puissance de l'émetteur de l'information. Dans un second temps, l'article montre que l'économie de l'attention expose les acteurs de l'Internet et des médias électroniques à deux logiques en apparence opposées. La première, orientée vers l'utilisateur, vise à protéger l'attention de ce dernier de la surcharge informationnelle et à améliorer son allocation. La seconde, au profit des firmes, a pour objectif de capter l'attention des clients ou des auditeurs pour la monétiser. Concilier ces deux approches est à la fois une gageure pour l'innovation et un atout dans la concurrence de l'économie numérique.

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File URL: http://hal.archives-ouvertes.fr/docs/00/52/05/12/PDF/2010_EK-KM-MZ_Eco-Attention.pdf
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Bibliographic Info

Paper provided by HAL in its series Post-Print with number hal-00520512.

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Date of creation: 2010
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Publication status: Published, Sociologie du Travail, 2010, 52, 3, 359-373
Handle: RePEc:hal:journl:hal-00520512

Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00520512/en/
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Web page: http://hal.archives-ouvertes.fr/

Related research

Keywords: économie de l'attention ; surcharge d'information ; Internet ; publicité ; captation; reconnaissance; sociologie économique;

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Cited by:
  1. Agnès Festré & Pierre Garrouste, 2012. "The ‘Economics of Attention’: A New Avenue of Research in Cognitive Economics," GREDEG Working Papers, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), University of Nice Sophia Antipolis 2012-12, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), University of Nice Sophia Antipolis.

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