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Effet long tail ou effet podium : une anlyse empirique des ventes de produits culturels en France

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  • Pierre-Jean Benghozi

    ()
    (PREG - Pole de recherche en économie et gestion - CNRS : UMR7176 - Polytechnique - X)

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    Abstract

    Le rapport qui suit s'appuie sur un travail de recherche original, effectuée par des élèves dans un cadre pédagogique, sur la base de données inédites, pour tester, identifier et caractériser la nature des effets « Long Tail » sur les marchés français de la musique et de la vidéo. La recherche s'est appuyée sur le traitement statistique des données complètes de vente de supports physiques de musique et vidéo enregistrés (CD et DVD), sur la période 2002-2005. L'analyse a principalement été orientée dans trois directions : 1.l'évolution chronologique annuelle de la structure de distribution des ventes 2.les oppositions canal Internet vs. canal traditionnel 3.La différenciation de la structure des ventes selon les périodes de creux ou de pics de ventes

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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number hal-00407205.

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    Date of creation: 04 Jan 2008
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    Handle: RePEc:hal:journl:hal-00407205

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00407205/en/
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    Related research

    Keywords: audiovisuel; distribution; internet; business models.;

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    1. Brynjolfsson, Erik & Smith, Michael D. & Yu, (Jeffrey) Hu, 2003. "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers," Working papers 4305-03, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Martin Peitz & Patrick Waelbroeck, 2003. "Piracy of Digital Products: A Critical Review of the Economics Literature," CESifo Working Paper Series 1071, CESifo Group Munich.
    3. Throsby,David, 2000. "Economics and Culture," Cambridge Books, Cambridge University Press, number 9780521586399, October.
    4. Victor Ginsburgh, 2001. "Economics of arts and culture," ULB Institutional Repository 2013/1869, ULB -- Universite Libre de Bruxelles.
    5. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-58, December.
    6. Heilbrun,James & Gray,Charles M., 2001. "The Economics of Art and Culture," Cambridge Books, Cambridge University Press, number 9780521637121, October.
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