The proposal of two local marketing approaches inspired by the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen
AbstractThis dissertation is for the purpose of comparing two different practices of the same business content from one international franchisor - Wall Street Institute International. The dissertation evaluates the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen, in terms of four aspects which are: infrastructure, service, sales and others. An analysis of these differences is given in the dissertation followed by two local marketing proposals for Wall Street Institute France Isère that are inspired by the two practices.
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Date of creation: 2013
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English training industry; franchising; marketing; formation d'anglais; franchiser; commercial;
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