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Comment améliorer la promotion de la France auprès des touristes allemands : les atouts des nouveaux médias

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  • Laurence Quinio

    ()
    (USTV - Université du Sud Toulon-Var - UFR Lettres et Sciences Humaines - Université de Toulon et du Var)

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    Abstract

    Analyse des caractéristiques du tourisme allemand en France et possibilités de promotion de la France comme destination touristique en utilisant les nouveaux médias.

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    File URL: http://dumas.ccsd.cnrs.fr/docs/00/53/40/63/PDF/MA_moire_Laurence_Quinio.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number dumas-00534063.

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    Date of creation: 08 Sep 2010
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    Handle: RePEc:hal:journl:dumas-00534063

    Note: View the original document on HAL open archive server: http://dumas.ccsd.cnrs.fr/dumas-00534063/en/
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: Tourisme; Nouveaux médias; Atout France; Promotion touristique; Allemagne; Communication;

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