IDEAS home Printed from https://ideas.repec.org/p/hal/gemwpa/hal-00460757.html
   My bibliography  Save this paper

Servuction, marketing des services et technologies

Author

Listed:
  • Annie Munos

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

Abstract

The aim of this article is to establish the current position concerning the structural, organisational, conceptual and marketing concepts which use technologies in service manufacturing and delivery systems, such as were originally conceived by P. Eiglier and E. Langeard in 1987. The idea of this research is to show that the sudden appearance of so many NTIC in service companies once again questions the existence of a model of unique and universal service manufacturing and gives rise to other models, management principles and new, even complementary, concepts for the current delivery system. In addition, the NTIC brand and foreshadow new ways of organising service delivery, an extension of the basic principles of services marketing and the relationship with the client.

Suggested Citation

  • Annie Munos, 2000. "Servuction, marketing des services et technologies," Working paper serie RMT - Grenoble Ecole de Management hal-00460757, HAL.
    • Handle: RePEc:hal:gemwpa:hal-00460757
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00460757
    as

    Download full text from publisher

    File URL: http://hal.grenoble-em.com/hal-00460757/document
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Faridah Djellal & Camal Gallouj & Faïz Gallouj, 2003. "L’innovation dans les services et par les services: un bilan des travaux français récents (1999-2002)," Post-Print halshs-01114092, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:gemwpa:hal-00460757. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.