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Hybridation des méthodes d'apprentissage sur un cours d'initiation aux études de marché

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  • Michel Polski

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

Abstract

This presentation aims at giving new insights in the use of new technologies in management science education in a methodological and pedagogical approach. As suggest literature on blended learning, mixing medias and training methods would improve learning. Electronic learning media are progressively introduced in our teaching method of market research as it is advised by the literature in experimental psycho-pedagogy. This course will provide the opportunity to test the hypotheses suggested by Soles and Moller (2001). Learning channels preferences would vary according to the personality type and the learning style of each individual. We present the research model set up for this undergoing research.

Suggested Citation

  • Michel Polski, 2003. "Hybridation des méthodes d'apprentissage sur un cours d'initiation aux études de marché," Grenoble Ecole de Management (Post-Print) hal-00451487, HAL.
    • Handle: RePEc:hal:gemptp:hal-00451487
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00451487
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    References listed on IDEAS

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    1. Nigel Ford, 2000. "Cognitive styles and virtual environments," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 51(6), pages 543-557.
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    1. Michel Polski, 2003. "Hybridation des méthodes d'apprentissage sur un cours d'initiation aux études de marché," Post-Print hal-00451487, HAL.

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