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Les raisons d'être de la franchise dans les transactions de services aux entreprises

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  • Délila Allam

    ()
    (CES - Centre d'économie de la Sorbonne - CNRS : UMR8174 - Université Paris I - Panthéon-Sorbonne)

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    Abstract

    La franchise, comme forme hybride de coordination procède à une allocation asymétrique des droits juridiques et économiques entre les parties. Elle constitue une forme de coordination particulièrement performante en parvenant à équilibrer incitation et contrôle. Pourtant, les prestations de services aux entreprises représentent moins de 7% des réseaux de franchise recensés en France. Nous montrons pourquoi les marchés des services aux entreprises pourraient devenir de "nouvelles terres de conquête " pour la franchise. contrat de franchise, forme hybride de coordination, actif immatériel, externalité de réseau, relation d'autorité, contrôle et droits économiques.

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    Bibliographic Info

    Paper provided by HAL in its series Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) with number halshs-00643798.

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    Date of creation: 15 Jul 2008
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    Publication status: Published, Management et Avenir, 2008, 22, 137-154
    Handle: RePEc:hal:cesptp:halshs-00643798

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00643798
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    Related research

    Keywords: contrat de franchise; forme hybride de coordination; actif immatériel; externalité de réseau; relation d'autorité; contrôle et droits économiques.;

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    1. Blair,Roger D. & Lafontaine,Francine, 2005. "The Economics of Franchising," Cambridge Books, Cambridge University Press, Cambridge University Press, number 9780521772525.
    2. Williamson, Oliver E, 1983. "Credible Commitments: Using Hostages to Support Exchange," American Economic Review, American Economic Association, American Economic Association, vol. 73(4), pages 519-40, September.
    3. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, University of Chicago Press, vol. 21(2), pages 297-326, October.
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