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The Role of CSR in the Governance of the "New firm": an Empirical Study of the French Telecommunications Industry

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  • Cécile Cézanne

    ()
    (CEPN - Centre d'Economie de l'Université Paris Nord - Université Paris XIII - Paris Nord - CNRS : UMR7234)

  • Marianne Rubinstein

    ()
    (CEPN - Centre d'Economie de l'Université Paris Nord - Université Paris XIII - Paris Nord - CNRS : UMR7234)

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    Abstract

    The aim of this paper is to propose an instrumental analysis of corporate social responsibility (CSR). After underlining the corporate governance issues raised by the "new firm", which is vertically disintegrated and intensive in specific human capital, we argue that CSR can be useful as a means to regulate power relationships between key productive partners of the firm. Based on the analysis of official reports and interviews of the four major French operators of telecommunications, we show that CSR is voluntarily used by firms to maintain long-term wealth-creative employment and subcontracting relationships, through the deployment of formal and informal mechanisms.

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    Bibliographic Info

    Paper provided by HAL in its series CEPN Working Papers with number hal-00628726.

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    Date of creation: 22 May 2011
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    Handle: RePEc:hal:cepnwp:hal-00628726

    Note: View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00628726
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    Related research

    Keywords: human capital; boundaries of the firm; corporate governance; corporate social responsibility; French telecommunications industry;

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    1. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
    2. Oliver Hart & John Moore, 1988. "Property Rights and the Nature of the Firm," Working papers 495, Massachusetts Institute of Technology (MIT), Department of Economics.
    3. Hoetker, Glenn & Mellewigt, Thomas, 2004. "Choice and Performance of Governance Mechanisms: Matching Contractual and Relational Governance to Sources of Asset Specificity," Working Papers 04-0118, University of Illinois at Urbana-Champaign, College of Business.
    4. Grossman, Sanford J & Hart, Oliver D, 1986. "The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 691-719, August.
    5. Richard N. Langlois, 2001. "The Vanishing Hand: the Changing Dynamics of Industrial Capitalism," Economic History 0110001, EconWPA.
    6. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, 01.
    7. Rémi Bazillier & Julien Vauday, 2009. "The Greenwashing Machine : is CSR more than Communication," Post-Print hal-00448861, HAL.
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