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Pourquoi les distributeurs échouent ou réussissent à l'étranger ?

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  • Cédric Durand

    ()
    (CEPN - Centre d'Economie de l'Université de Paris Nord (ancienne affiliation) - Université Paris XIII - Paris Nord - CNRS : UMR7115, CEMI - Centre d'étude des modes d'industrialisation - École des Hautes Études en Sciences Sociales (EHESS))

Abstract

Cette contribution étudie au niveaux méso et macro les déterminants économiques et institutionnels du succès relatif des distributeurs internationaux à l'étranger à travers les trajectoires de Wal-Mart et Carrefour. Trois types d'éléments explicatifs sont mis en évidence: le moment et les modalités d'implantation, les facteurs permettant l'exercice d'un pouvoir de marché et les institutions organisant la relation salariale. Les deux distributeurs ne sont pas affectés de la même manière par ces éléments. Cela suggère que le processus d'hybridation entre les différentes variétés de capitalisme et de modèles productifs joue un rôle crucial dans les trajectoires d'internationalisation des distributeurs.

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Bibliographic Info

Paper provided by HAL in its series CEPN Working Papers with number hal-00165653.

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Date of creation: 26 Jul 2007
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Handle: RePEc:hal:cepnwp:hal-00165653

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Related research

Keywords: grande distribution – multinationales – performances - institutions;

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  1. Romer, Paul, 1993. "Idea gaps and object gaps in economic development," Journal of Monetary Economics, Elsevier, vol. 32(3), pages 543-573, December.
  2. Palmer, Mark, 2005. "Crossing Threshold Periods in the Retail Life Cycle:: Insights from Wal-Mart International," European Management Journal, Elsevier, vol. 23(6), pages 717-729, December.
  3. Silvia Sacchetti & Roger Sugden, 2003. "The Governance of Networks and Economic Power: The Nature and Impact of Subcontracting Relationships," Journal of Economic Surveys, Wiley Blackwell, vol. 17(5), pages 669-692, December.
  4. Thomas Reardon & Spencer Henson & Julio Berdegué, 2007. "'Proactive fast-tracking' diffusion of supermarkets in developing countries: implications for market institutions and trade," Journal of Economic Geography, Oxford University Press, vol. 7(4), pages 399-431, July.
  5. Neil M. Coe & Neil Wrigley, 2007. "Host economy impacts of transnational retail: the research agenda," Journal of Economic Geography, Oxford University Press, vol. 7(4), pages 341-371, July.
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