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Competitive intelligence and network mapping of interfirm alliances

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  • Brigitte GAY (LEREPS-GRES & Toulouse Business School)

Abstract

In many industries, networks, rather than firms, have become the organizing level at which firms compete with each other. One role of competitive intelligence is to help firms understand their global environment as well as master their position in a number of industrial sectors. The pertinence of a firm strategy and position in the different segments it is involved in, can be analyzed by mapping the complex alliance networks that characterize industries today. These tools enable also a tech watch of individual, highly innovative, sectors as well as understand the links between countries and the positions of the nations themselves in the global environment.

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File URL: http://cahiersdugres.u-bordeaux4.fr/2008/2008-05.pdf
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Bibliographic Info

Paper provided by Groupement de Recherches Economiques et Sociales in its series Cahiers du GRES with number 2008-05.

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Date of creation: 2008
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Handle: RePEc:grs:wpegrs:2008-05

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Web page: http://gres.u-bordeaux4.fr/
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Keywords: Alliance; network; mapping; biotechnology; competition;

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  1. Gay, Brigitte & Dousset, Bernard, 2005. "Innovation and network structural dynamics: Study of the alliance network of a major sector of the biotechnology industry," Research Policy, Elsevier, vol. 34(10), pages 1457-1475, December.
  2. John H Dunning, 1995. "Reappraising the Eclectic Paradigm in an Age of Alliance Capitalism," Journal of International Business Studies, Palgrave Macmillan, vol. 26(3), pages 461-491, September.
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