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Toying with Regulation: ‘Strategizing Tools’ as Organizational Bricolage


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  • Isabelle Corbett-Etchevers
  • Aura Parmentier-Cajaiba


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    This paper studies why and how managers develop 'strategizing tools'. We call strategizing tools those self-made tools crafted by managers as opposed to off-the-shelf established strategy tools, such as BCG matrix, five forces, etc. We conceptualize strategizing and the crafting of tools as bricolage (Levi-Strauss, 1966; Duymedjian and Rüling, 2010). Drawing on two longitudinal participatory observations in highly regulated industries, we show how practitioners try to materialize rules and standards from the macro-institutional environment into daily practice. We identify three phases: framing the issue, assembling the tool and outcome. The findings reveal that the managers draw on different elements of their mental and technical repertoire, and on dialogue to craft the tool. However, to become materialized in practice, the tool needs to acquire institutional legitimacy.

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    Bibliographic Info

    Paper provided by Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), University of Nice Sophia Antipolis in its series GREDEG Working Papers with number 2013-04.

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    Length: 32 pages
    Date of creation: Apr 2013
    Date of revision:
    Handle: RePEc:gre:wpaper:2013-04

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    Related research

    Keywords: strategy-as-practice; regulation; materiality;


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