Campaigning for the Japanese Lower House: From Mobilising to Chasing Voters?
AbstractElectioneering for the Japanese Lower House has undergone significant changes in recent years. Not only institutional but also other environmental changes are pushing political actors in Japan to complement the hitherto dominant vote-mobilisation approach by vote-chasing strategies. Such strategies target in particular unaffiliated voters and emphasise party leaders. Yet, the notion of an ‘Americanisation’ of campaigning in Japan seems pre-mature at best. Notably, electioneering for the Lower House has become more party-oriented in the course of introducing new voter chasing strategies. It remains to be seen though whether specific campaign instruments and tactics used in recent general elections, such as the manifesto approach, can generate value-added in the longer term.
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Bibliographic InfoPaper provided by GIGA German Institute of Global and Area Studies in its series GIGA Working Paper Series with number 55.
Length: 29 pages
Date of creation: Jul 2007
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