The Effect of Format Changes and Ownership Consolidation on Radio Station Outcomes
AbstractFormat changes are used by radio stations to reposition themselves in an attempt to improve performance. Evidence reported below indicates that the track record of such repositionings in improving performance improvements only when the shift is made to a trendy format.
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Bibliographic InfoPaper provided by U.S. Department of Justice - Antitrust Division in its series Papers with number 01-5.
Length: 29 pages
Date of creation: 2001
Date of revision:
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Postal: U.S. DEPARTMENT OF JUSTICE; ANTITRUST DIVISION, JUDICIARY CENTER BUILDING 555 4TH ST. N.W. WASHINGTON D.C. 20001 U.S.A..
Web page: http://www.justice.gov/atr/
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OWNERSHIP ; RADIO ; OUTCOME ; EFFICIENCY;
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