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A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty

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Author Info
Talukdar, D.
Abstract

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Publisher Info
Paper provided by Rochester, Business - Ph.D., in its series Papers with number 76.

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Length: 143 pages
Date of creation: 1995
Date of revision:
Handle: RePEc:fth:robuph:76

Contact details of provider:
Postal: U.S.A.; UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A
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Web page: http://www.simon.rochester.edu/
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Related research
Keywords: CONSUMPTION; UNCERTAINTY; INFORMATION; BEHAVIOUR;

Find related papers by JEL classification:
D10 - Microeconomics - - Household Behavior - - - General
D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
D90 - Microeconomics - - Intertemporal Choice and Growth - - - General
D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving

Statistics
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This page was last updated on 2009-12-16.


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