A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty
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Bibliographic InfoPaper provided by Rochester, Business - Ph.D., in its series Papers with number 76.
Length: 143 pages
Date of creation: 1995
Date of revision:
Contact details of provider:
Postal: U.S.A.; UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A
Web page: http://www.simon.rochester.edu/
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CONSUMPTION; UNCERTAINTY; INFORMATION; BEHAVIOUR;
Find related papers by JEL classification:
- D10 - Microeconomics - - Household Behavior - - - General
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D90 - Microeconomics - - Intertemporal Choice and Growth - - - General
- D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving
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