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A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty Author info | Abstract | Publisher info | Download info | Related research | Statistics Talukdar, D.
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Paper provided by Rochester, Business - Ph.D., in its series Papers with number
76.
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Length: 143 pages
Date of creation: 1995Date of revision:
Handle: RePEc:fth:robuph:76Contact details of provider: Postal: U.S.A.; UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A Email: Web page: http://www.simon.rochester.edu/ More information through EDIRC
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Keywords: CONSUMPTION ; UNCERTAINTY ; INFORMATION ; BEHAVIOUR ; Find related papers by JEL classification: D10 - Microeconomics - - Household Behavior - - - General D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory D90 - Microeconomics - - Intertemporal Choice and Growth - - - General D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving
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