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Applying Demographic Analysis to Store Site Selection

Author

Listed:
  • Morrison, P-A
  • Abrahamse, A-F

Abstract

This case study illustrates how applied demographic analysis can help structure business decisionmaking. We screened every one of several thousand square miles within metropolitan Southern California to identify the 10 best locations for a large supermarket catering to one-stop shoppers.

Suggested Citation

  • Morrison, P-A & Abrahamse, A-F, 1996. "Applying Demographic Analysis to Store Site Selection," Papers 96-23, RAND - Reprint Series.
    • Handle: RePEc:fth:randrs:96-23
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    Citations

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    Cited by:

    1. David Swanson & Peter Morrison, 2010. "Teaching Business Demography Using Case Studies," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 29(1), pages 93-104, February.
    2. David Swanson & Alan Schlottmann & Bob Schmidt, 2010. "Forecasting the Population of Census Tracts by Age and Sex: An Example of the Hamilton–Perry Method in Action," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 29(1), pages 47-63, February.

    More about this item

    Keywords

    DEMOGRAPHY ; CONSUMPTION;

    JEL classification:

    • J1 - Labor and Demographic Economics - - Demographic Economics
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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