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Applying Demographic Analysis to Store Site Selection

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Author Info

  • Morrison, P-A
  • Abrahamse, A-F
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    Abstract

    This case study illustrates how applied demographic analysis can help structure business decisionmaking. We screened every one of several thousand square miles within metropolitan Southern California to identify the 10 best locations for a large supermarket catering to one-stop shoppers.

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    Bibliographic Info

    Paper provided by RAND - Reprint Series in its series Papers with number 96-23.

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    Length: 30 pages
    Date of creation: 1996
    Date of revision:
    Handle: RePEc:fth:randrs:96-23

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    Related research

    Keywords: DEMOGRAPHY ; CONSUMPTION;

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    Cited by:
    1. David Swanson & Alan Schlottmann & Bob Schmidt, 2010. "Forecasting the Population of Census Tracts by Age and Sex: An Example of the Hamilton–Perry Method in Action," Population Research and Policy Review, Springer, vol. 29(1), pages 47-63, February.
    2. David Swanson & Peter Morrison, 2010. "Teaching Business Demography Using Case Studies," Population Research and Policy Review, Springer, vol. 29(1), pages 93-104, February.

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