Applying Demographic Analysis to Store Site Selection
AbstractThis case study illustrates how applied demographic analysis can help structure business decisionmaking. We screened every one of several thousand square miles within metropolitan Southern California to identify the 10 best locations for a large supermarket catering to one-stop shoppers.
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Bibliographic InfoPaper provided by RAND - Reprint Series in its series Papers with number 96-23.
Length: 30 pages
Date of creation: 1996
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Find related papers by JEL classification:
- J1 - Labor and Demographic Economics - - Demographic Economics
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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- David Swanson & Peter Morrison, 2010. "Teaching Business Demography Using Case Studies," Population Research and Policy Review, Springer, vol. 29(1), pages 93-104, February.
- David Swanson & Alan Schlottmann & Bob Schmidt, 2010. "Forecasting the Population of Census Tracts by Age and Sex: An Example of the Hamilton–Perry Method in Action," Population Research and Policy Review, Springer, vol. 29(1), pages 47-63, February.
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