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From Normative Rationality to Cognitive Consistency

Author

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  • Levy-Garboua, L.
  • Blondel, S.

Abstract

Cognitive dissonance or cognitive consistency theory, as we understand it, does not presume irrational behavior although it is inconsistent with normative rationality. Previous discussions have overlooked that cognitive dissonance implied dynamic undertainty. Once this dimension of choice is restored, it becomes obvious why normative rationality does not properly describe fully rational behavior. Aiming at cognitive consistency is then the optimal way to behave.

Suggested Citation

  • Levy-Garboua, L. & Blondel, S., 2000. "From Normative Rationality to Cognitive Consistency," Papiers d'Economie Mathématique et Applications 2000.67, Université Panthéon-Sorbonne (Paris 1).
    • Handle: RePEc:fth:pariem:2000.67
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    References listed on IDEAS

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    More about this item

    Keywords

    BEHAVIOUR ; RATIONALITY ; COGNITIVE DISSONANCE;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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