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Brand Proliferation is Useless to Deter Entry

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Author Info
Ashiya, M.

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Abstract

This paper considers an incumbent firm that is faced with a potential entrant in a vertically differentiated market. It demonstrates than an incumbent firm cannot prevent entry through product proliferation because of a commitment problem.

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Publisher Info
Paper provided by Osaka - Institute of Social and Economic Research in its series Papers with number 476.

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Length: 20 pages
Date of creation: 1999
Date of revision:
Handle: RePEc:fth:osakae:476

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Postal: OSAKA UNIVERSITY, THE INSTITUTE OF SOCIAL AND ECONOMIC RESEARCH(I.S .E.R.), 6-1 MIHOGAOKA IBARAKI OSAKA 567 JAPAN
Fax: 81-6-6878-2766
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Web page: http://www.iser.osaka-u.ac.jp/
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Related research
Keywords: MARKET STRUCTURE OLIGOPOLIES

Find related papers by JEL classification:
D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

Statistics
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This page was last updated on 2008-7-29.


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